At the age of five, Zino Davidoff left Russia with his family. After three long months of a trying journey, the Davidoffs arrived in Geneva where Zino's father opened a tobacco store on the Boulevard des Philosophes. Ironically, one of his first clients was Lenin.
Then Zino left for the Americas : Argentina, Brazil and, of course, Cuba, were his major destinations. Over the course of five years he was to learn the art of growing, drying, fermenting, blending and sampling tobacco.
After his return to Switzerland in 1929, he opened a special section in his father’s Geneva store devoted solely to cigars. The cellar which he fitted out to store the cigars according to a strict set of criteria, was an initiative never before seen on the Continent. Thanks to this innovation and his great skill, Zino Davidoff was soon to gain a reputation beyond the borders of Geneva and Switzerland : first in France, then in Europe and, ultimately the world over.