At the heart of the Geneva International Film Festival (GIFF), the GIFF PRO (formerly GDM) is the only event in Switzerland dedicated to audiovisual innovation.

Founded in 1995, the Geneva International Film Festival (GIFF) is one of the oldest film festival and one of the first in the world to include television in its programs. A crossroads of genres and disciplines, a place of experimentation, encounters and celebration, it offers every year for ten days, films, series, interactive installations and virtual reality works to some 35,000 festival-goers. The largest space in Switzerland dedicated to immersive arts, the GIFF has become one of the major events in Europe.
At the heart of the event is the GIFF PRO, a unique event in Switzerland dedicated to audiovisual innovation. More than 800 professionals of the image, industrialists and theoreticians from all over the world meet, debate and exchange on what makes the audiovisual universe of today and what will cross it tomorrow.
