Time to Watches takes place in Geneva from April 14–19 at Villa Sarasin. Over 85 independent brands, networking and watch discoveries in an open, accessible format during watch week

Designed as a dynamic and accessible “Village”, the event brings together over 85 contemporary and independent watch brands across multiple locations: Villa Sarasin, Lodge, Annex, Cellar and Garden.
Open to professionals, collectors and the general public, Time to Watches offers a unique opportunity to discover watchmaking in a welcoming, human-scale environment.
A village experience
More than a traditional exhibition, Time to Watches unfolds as a multi-space village where visitors can explore different worlds and atmospheres just steps from one another.
Contemporary and independent watchmaking
A curated selection of brands, from emerging talents to established maisons, present their latest creations and innovations.
Interactive experiences
Guided tours, watchmaking workshops, demonstrations and themed spaces animate the event.
A welcoming atmosphere
The Garden area offers food & drinks and meeting spaces, encouraging exchanges in a relaxed setting.
📍 Location: Villa Sarasin (1-minute walk from Palexpo)
📅 Dates: April 14 – 19, 2026
🎟️ Access: Open to the public
