World Watch Day returns on October 10, 2026, for its next global celebration of watchmaking culture.
The launch edition of World Watch Day, held on October 10, 2025, was a resounding success.
Organized by the World Watch Day Association, this first-ever global celebration dedicated to the art, culture, innovation, and heritage of watchmaking generated an estimated total reach of over 6 million people, engaged an international audience and brought together the entire watchmaking community around a shared passion: the measurement of time.
In Geneva, the Musée d’Art et d’Histoire will become one of the focal points of the day, opening with a morning gathering bringing together a new generation of watch enthusiasts, followed by a series of talks exploring this year’s theme, “Time as Living Heritage.”