The not-to-be-missed annual watchmaking event returns to Geneva from 14 to 20 April 2026. The Salon will open its doors to the public for three days, from 18 to 20 April, accompanied by a full week of animations in the city center.
With 66 prestigious brands including Audemars Piguet, the renowned manufacturer from Le Brassus, alongside ten other new names, will welcome and delight visitors of all ages and backgrounds.

New arrivals :
The 2026 edition will feature the arrival of Audemars Piguet, the renowned manufacturer from Le Brassus, along with 10 other brands: Behrens, Bianchet, B.R.M Chronographes, Charles Girardier, Corum, Credor, Favre Leuba, l’Epée 1839, March LA.B and Sinn Spezialuhren.

Redesigned Spaces :
To welcome new brands, the Salon is expanding and adapting its floor plan. Visiting confort and quality of services remain at the heart of the experience.

The LAB, incubator of ideas :
Discover a space dedicated to cutting-edge technologies and innovations that will shape the future of watchmaking, offering visitors a glimpse into the industry’s next breakthroughs.

City-wide cultural program :
With new spaces and cultural collaborations, activities for young people, afterwork and evening events, each day becomes an experience of its own.

Opening Hours :
Public days: Saturday, April 18 - Monday, April 20, 2026

Practical information :
Important: Tickets are available exclusively online (no ticket sales on-site).
For more information, visit Watches and Wonders Geneva 2026.