Since 1831, Maison Choitel has stood at the heart of rue de la Corraterie, an iconic street on the edge of Geneva’s Old Town, at the foot of the ancient city walls, as the very first optical shop in the city.
A timeless symbol of Genevan elegance, the boutique achieves the rare balance of tradition and modernity with unique charm.
Its renowned opticians work exclusively with high-quality Swiss lenses and provide personalized guidance for every lens and frame.
From timeless classics to contemporary creations and pieces by leading designers, each frame is carefully chosen to reflect every personality and style.
Faithful to its heritage, Maison Choitel has partnered with Optic 2000, combining the strength of a cooperative network with the unique character of a historic house.
A must-visit destination for anyone seeking expertise and style.