The L Store

The L Store: A Curated Showcase of Swiss Elegance in the Heart of Geneva

Tucked away on Rue des Étuves, in the vibrant Saint-Gervais district—an area steeped in history from its days as Geneva’s nightlife epicenter and named after its historic public baths—The L Store offers a refined gateway into the world of contemporary Swiss fashion.

At the heart of the boutique is Mademoiselle L, the signature label of designer Laurence Imstepf, a graduate of the renowned Geneva design school HEAD and recipient of the 2025 Artisanal Excellence Award. Her vision is a masterclass in minimalist, urban chic: clean architectural lines meet streetwear influences, delivering a bold yet understated aesthetic. The result? A wardrobe that fuses sporty sophistication with graphic elegance.

Every piece is crafted with intention—fabrics are responsibly sourced across Europe, collections are produced in limited runs, and packaging is either recycled or biodegradable, reflecting a deep commitment to sustainability.

But The L Store is more than a boutique; it’s a living showroom for Swiss and Geneva-based design talent. Imstepf maintains close creative ties with HEAD, ensuring the space remains a platform for emerging voices in fashion.

Explore your individuality with 13 exclusive labels spanning fashion, jewelry, and accessories—each one a unique gem in Geneva’s growing style scene.